Nurturing deep relationships Archives - Brand Compass by Typeform

Brand Compass

Nurturing deep relationships

This journey will help you have more meaningful interactions with your users, customers, or audience online.

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First things first, some tips for the journey...

1 Focus

During 15 minutes free of interruptions.

2 Use pen & paper

To capture your answers.

3 Do it with others

As a conversation starter.

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Know who you are seeking to connect with.

Who’s your ideal audience?

Look for meaning, not for numbers.

How does your brand keep conversations relevant for your audience when promoting something?

How does your brand build the trust needed to maintain a long-lasting connection with its audience?

How does your brand react when your audience perceives its vulnerabilities?

Respect people’s space, don’t be intrusive.

What’s one step too far for your audience when it comes to you and their privacy?

What’s more important than your audience’s attention?

Be thoughtful. Your answers might offer useful guidance.

What makes a conversation truly meaningful for your audience?

Beautiful. This was a journey of empathy.

What if you looked back at your last five communications with your audience: emails, social media, etc? Check if they align with the answers you just gave.

Want to continue?

Choose a journey

Cutting through the noise

Create your own journey