Brand fundamentals Archives - Brand Compass by Typeform

Brand Compass

Brand fundamentals

This journey will help you reflect on the basics of your brand’s online presence. Understand what matters most, from your values to your audience

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First things first, some tips for the journey...

1 Focus

During 15 minutes free of interruptions.

2 Use pen & paper

To capture your answers.

3 Do it with others

As a conversation starter.

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Understand your why. Set your own goals.

What would you like to improve about your brand?

Be clear about your truth. It’s your core story.

What does your brand stand for?

How does your brand express its values online?

Within your audience, whose opinion matters most to your brand?

What other brands would you like to be seen with?

Know who you're trying to reach. A brand is nothing without its audience.

What kind of audience do you want your brand to attract?

What’s the most important thing you know about your audience?

How does your brand message appeal to your audience?

A final reflection to carry forward in all your brand interactions.

What’s the core of your brand’s online presence?

Well done, you’ve reached the end of the journey.

What if the people closest to the core of your business went through this journey? Compare how aligned your answers are. Alignment on the foundations of your brand is the first step toward a solid execution of your vision.

Want to continue?

Choose a journey

Cutting through the noise

Create your own journey