Brand fundamentals

This journey will help you reflect on the basics of your brand’s online presence. Understand what matters most, from your values to your audience

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First things first, some tips for the journey...



During 15 minutes free of interruptions.


Use pen & paper

To capture your answers.


Do it with others

As a conversation starter.

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Understand your why. Set your own goals.

What would you like to improve about your brand?

Be clear about your truth. It’s your core story.

What does your brand stand for?

How does your brand express its values online?

Within your audience, whose opinion matters most to your brand?

What other brands would you like to be seen with?

Know who you're trying to reach. A brand is nothing without its audience.

What kind of audience do you want your brand to attract?

What’s the most important thing you know about your audience?

How does your brand message appeal to your audience?

A final reflection to carry forward in all your brand interactions.

What’s the core of your brand’s online presence?

Brand fundamentals

Brand Compass is a meditation tool for brands brought to you by Typeform.

Our aim is to help you become more aware of how your brand interacts with your audiences. Because lasting relationships are built through every interaction.

Great brands make interactions count and we help them to do so. No matter if you’re doing research, gathering leads or getting feedback, Typeform enables you to create better brand experiences, collect better data and, ultimately, grow your business.

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